Business Studies

Intent Statement

In 2020, there were 5.94 million private sector companies in the UK, 99% of these being small to medium enterprises; by studying Enterprise and Marketing, students have the opportunity to take advantage of this trend and become the business owners and entrepreneurs of the future. The ambition of the curriculum is to provide students with knowledge and understanding of the elements and operational activities of a successful business and to inspire, encourage and develop an innovative, creative and entrepreneurial mindset. This will set in motion thoughts and opportunities for future studies and progression into the world of business and enterprise. Not only will the curriculum inspire the entrepreneurs of the next generation, but also develop the mindset, and awareness of the world of business for those students who wish to develop careers in various fields of industry in future.

The world of business is dynamic; as such we feel that it is essential that students learn about the trends, challenges, economic and political factors affecting organisations globally. We actively seek to include current affairs, market statistics and data to enrich our curriculum and student experiences. In Year 10, students are introduced to the concepts of enterprise and entrepreneurship, reasons why business ideas come about and the skills and qualities required of a successful entrepreneur. Additionally, and before key curriculum content is delivered, students are introduced to key terms including markets, public sector, private sector, industry classifications and stages of business activities to ensure fluency during the transition to specific composite delivery. Distinguishing elements of business knowledge are crucial to success; these are explored early in the delivery as, not only do they form the theoretical basis and fundamental knowledge of how businesses operate and how they become successful, but also challenge any misconceptions and misunderstandings at an early stage.  These elements are the underlying basis of all future learning and are elaborated, expanded and combined within wider topics as the curriculum develops. As a result of this learning students will have the underpinning knowledge required to build on, and create, their own ideas for business products and be able to critically evaluate their designs, identifying improvements required thus generating skills they can take with them as they progress in both their studies and career.

From this starting point, the theoretical concepts of how a business can become successful are introduced, beginning with how to target a market, identification of customer needs, how a target market is identified through segmentation and how primary and secondary market research is identified, applied and analysed. Developing further, students will be taught what makes a product or service financially viable and how to calculate fixed and variable costs, break-even point and profit and loss.

The curriculum not only includes the conceptual aspects of business and enterprise but the opportunity to apply learning in context to a business challenge; at this stage, students are provided with a business scenario and tasked with the design of a product. Students must apply their learning to the project and conduct a number of practical activities, including carrying out research, using creative techniques, designing prototypes and assessing the viability of the end product. All evidence will be presented professionally, using industry compatible software, with the intention of preparing learners for the requirements of the future employer and workplace.

The next stage in our delivery is to introduce students to the concept of product development, including the stages of the product life cycle and how the use of extension strategies, product differentiation, branding, methods used to attract customers and the design mix can have an impact on the success and longevity of a product or service. Leading on from this, students explore different types of business ownerships, business plans and sources of funding. Industry examples of bank and young enterprise business plan templates are explored and students are given the opportunity to consider their own future businesses and how they would fund, market research and present their ideas to gain investment.

In Year 11 students will undertake an additional project in order to develop their knowledge of business enterprise and entrepreneurship further and become more proficient in their skills application by having the opportunity to create a brand around their business design. The rationale around this project is to draw on, and develop their schema and students will draw on their learning and experience of designing a product from Year 10 to create a brand around their initial business design. They will then take this theoretical branded product to the promotion and pitch stage and not only create the advertising and marketing strategy around the product but also plan and deliver a formal pitch for investment to a panel of potential investors.

The culmination of these topics provides students with a comprehensive command of business activity, the opportunity to apply and develop creative skills and to critically assess their ideas; this will develop wider attributes such as employability skills, independence, self-efficacy and innovation, all of which are essential and relevant skills required within every business and entrepreneur locally, nationally and globally. Mathematical skills are developed throughout the curriculum with students learning how costs, pricing strategies and finance have an influence on the overall success of a business as well as the gathering, interpretation and analysis of market research data. Additionally, life skills are developed through the delivery of topics including the economy and business cycle, tax, salaries and wages.

This comprehensive delivery model not only ensures that students are inspired to consider becoming the entrepreneurs of the future but also introduces them to the world of work; by understanding how businesses are structured, what activities are undertaken and how products are designed and marketed, we hope to initiate questions and discussions around careers ambitions, encourage conversations regarding future learning opportunities and promote our school ethos of Dream Big.


Year 10






Year 11

RO65 Composite 1 Customer Profiling and Market Research

R065 Composite 2 Develop a Design Proposal

RO65 Composite 3 Review the Viability of a Business Proposal

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